Background
Property Type & Client Needs
I represented the seller, who was an overseas client returning to China. The property had been operated as an Airbnb before the sale, and the client’s primary goal was to maximize short-term rental income while ensuring a fast and high-value sale.
Challenges
- The client purchased the property at a market peak in 2018, resulting in high holding costs.
- Unable to be present in person, the client required remote coordination and communication throughout the process.
- The property required renovations and inspections, which had to be scheduled around Airbnb bookings.
- Past sales in the area were relatively low, requiring a strong marketing strategy to highlight the property’s value.
Solution
Strategic Marketing Plan
- Given the high purchase cost, Cindy recommended continuing short-term rentals for income before listing the property at the optimal spring season, just before Federal Reserve interest rate hikes.
- Precisely scheduled the listing timeline, utilizing gaps in Airbnb bookings for efficient renovations and deep cleaning, maximizing value without disrupting rental income.
- Professional staging and photography showcased the property’s best features, attracting buyer interest.
- Strategic pricing based on market data analysis ensured competitiveness in a highly active area.
Negotiation & Execution
- Leveraged multiple offers to drive competition among buyers, pushing an all-cash buyer to increase their bid to the highest price.
- Maintained real-time communication with the client via video calls and live updates, ensuring every step met their expectations.
- Collaborated efficiently with the buyer’s agent, addressing key selling points and negotiating favorable terms to secure a smooth closing.
Results
Key Achievements
✅ Sold via all-cash transaction, setting the highest price record in the area in the past two years.
✅ Open house completed in just one week, received an offer within 7 days, and closed in only 14 days.
✅ Client was highly satisfied and recorded a thank-you video, praising the team’s efficiency and professionalism.
🎥 Client Testimonial Video: Watch Here
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